Volkswagen Of America Reports Jan 2014 Sales

      January sales total 23,494 units

• Jetta Sedan delivered 8,455 units for the month
• Tiguan delivered 1,777 units for the month
• High-mileage, TDI® Clean Diesel models accounted for 18.6 percent of sales in January.  
  • Passat TDI sales were 1,524, representing 24.4 percent of sales of the vehicle.

 

Herndon, VA  (February 3, 2014) — Volkswagen of America, Inc. (VWoA) today reported 23,494 units delivered in January.

“With our planned wind down of models in run-out, our January sales results were expectedly impacted,” said Mark Barnes, Vice President, Sales, Volkswagen of America, Inc.  “Nonetheless, we’re optimistic we will see a steady pace in the months ahead as our Super Bowl advertisement, “Wings,” continues to raise awareness of the reliability and durability of our products, and we prepare to launch the next generation Golf family of vehicles.  

Volkswagen’s 60-second Game Day advertisement “Wings” featured iconic German engineers and centers around the VW’s 100,000 mile claim – that the brand has the most vehicles on the road with over 100,000 miles*.

Last week, Volkswagen teased its 2014 Game Day spot with “Algorithm.”  The series of teasers gave viewers a glimpse of what the Big Game spot might have looked like if Volkswagen had handed the creative reins over to the brand’s quirky and enthusiastic German engineers. The teaser pokes fun at Volkswagen’s perfectionist culture while “Wings” celebrates our engineers’ devotion to the design of our vehicles.

January News Highlights:

• The Volkswagen Beetle Celebrates 65 Years in the United States (Jan. 30, 2014)
• Volkswagen Unveils Game Day Spot (Jan. 28, 2014)
• Volkswagen Announces Pricing of Beetle and Beetle Convertible 1.8T Models (Jan. 22, 2014)
• Golf Production in Mexico Marks Another Milestone for Volkswagen Group in North America (Jan. 13, 2014)
• VW CEO Michael Horn Meets Detroit (Jan. 13, 2014)

*Calculation of total vehicles with over 100,000 miles per brand based on Wolfram Alpha (www.wolframalpha.com) average mileage per year data and IHS Automotive: Polk global registrations in 49 countries, as of November 2013. 
January 2014 Sales

	Jan. 14	Jan.13	Yr/Yr% change	Jan.14  YTD	Jan. 13 YTD	Yr/Yr% change
Golf	839	1,532	-45.2%	839	1,532	-45.2%
GTI	865	915	-5.5%	865	915	-5.5%
Golf R	8	202	-96.0%	8	202	-96.0%
Total Golf R/Golf/GTI	1,712	2,649	-35.4%	1,712	2,649	-35.4%
Jetta Sedan	8,455	9,089	-7.0%	8,455	9,089	-7.0%
SportWagen	1,313	1,433	-8.4%	1,313	1,433	-8.4%
Total Jetta	9,768	10,522	-7.2%	9,768	10,522	-7.2%
Beetle Coupe	1,284	1,730	-25.8%	1,284	1,730	-25.8%
Convertible	750	502	49.4%	750	502	49.4%
Total Beetle	2,034	2,232	-8.9%	2,034	2,232	-8.9%
Eos	183	250	-26.8%	183	250	-26.8%
Passat Sedan	6,236	8,856	-29.6%	6,236	8,856	-29.6%
CC	881	1,192	-26.1%	881	1,192	-26.1%
Tiguan	1,777	2,114	-15.9%	1,777	2,114	-15.9%
Touareg	544	962	-43.5%	544	962	-43.5%
Routan	359	241	49.0%	359	241	49.0%
TOTAL	23,494	29,018	-19.0%	23,494	29,018	-19.0%

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, Golf R, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg, and Routan vehicles through approximately 640 independent U.S. dealers.

Chrysler and Jeep® Brands Air Videos During Super Bowl

Chrysler brand commercial features iconic American singer/songwriter Bob Dylan, who narrates apologue that celebrates "America's Import"

• Chrysler brand commercial introduces “America’s Import” tagline specific to the all-new 2015 Chrysler 200 #AmericasImport
• Jeep® brand debuts “Restlessness” for all-new 2014 Jeep Cherokee; commercial speaks to the global human spirit and desire to “Go. Run. Act. Find. Dare.” #StayRestless

The Chrysler and Jeep® brands each introduced new commercials during Super Bowl XLVIII. The commercials appeared during halftime (Jeep brand) and third quarter (Chrysler brand) of the game.

Chrysler Brand’s “America’s Import”
The two-minute commercial reveals the new “America’s Import” tagline for the all-new 2015 Chrysler 200. It features legendary American musician/singer/songwriter Bob Dylan – who in a collaborative first for the artist – not only appears in the commercial and provided one of his tracks, “Things Have Changed,” but also narrates the apologue that celebrates "America's Import."

The commercial features gritty, industrial imagery from Detroit, providing glimpses of the men and women from past and present committed to building world class automobiles – including footage at Chrysler Group’s renovated Sterling Heights Assembly Plant (SHAP) – interspersed with bold American imagery covering the nation’s most iconic paved roads, beaches, diners and other well-known personalities including Dylan himself (past and present), James Dean, Julius Erving and Marilyn Monroe.

The spot also features footage of Dylan filmed in the greater Los Angeles area, in the new Chrysler 200, and in iconic surroundings suggested by the songwriter, including the Bradbury Building (the city’s oldest landmarked building).

In the commercial, Dylan echoes an honest, pure and poetic recant of America’s can-do spirit, admiring, and celebrating the role the automobile and those who make it have played in its history. Narration includes the following:

“America’s Import”
Is there anything more American than America?
‘Cause you can’t import original.
You can’t fake true cool.
You can’t duplicate legacy.
Because what Detroit created was a first
and became an inspiration to the… rest of the world.
Yeah…Detroit made cars. And cars made America.
Making the best, making the finest, takes conviction.
And you can't import, the heart and soul, of every man and woman working on the line.
You can search the world over for the finer things,
but you won’t find a match for the American road
and the creatures that live on it.
Because we believe in the zoom,
and the roar, and the thrust.
And when it’s made here, it’s made with the one thing
you can’t import from anywhere else. American…Pride.
So let Germany brew your beer,
Let Switzerland make your watch,
Let Asia assemble your phone.
We…will build…your car.

Viewers can keep up with the excitement by following #AmericasImport on Twitter and Instagram. The broadcast commercial can be viewed at the Chrysler brand’s official YouTube site.

The Chrysler brand’s “America’s Import” was created in partnership with Global Hue’s offices in both New York and Detroit.

Jeep Brand’s “Restlessness”
The sixty-second “Restlessness” continues the all-new 2014 Jeep Cherokee launch and the brand’s “Built Free” advertising campaign which launched in October 2013. Dimensionalized through the lens of those who embrace a restless spirit, coveting what life has to offer in a continuous pursuit of adventure, the commercial furthers the story of those who refuse to sit still.  Set to breathtaking footage, the commercial captures the Jeep Cherokee as it is juxtaposed with vibrant images of humanity that illustrates the simple yet impactful moments that the restless seek.  The narration begins with:

Are you among the restless many?
Each tick of the old clock,
a reminder, that stillness is what actually kills us.
When the walls close in, do you climb out?
When the road ends, do you go on?
Restlessness starts with an itch.
And ends in progress.
It is your ambition refusing to be bottled up.
Begging for a little blue sky time.
Genetics have a voice that you can only deny so long.
They scream “GO. RUN. ACT. FIND. DARE.”
Where you go when you have the itch is free will.
How you get there, is why we made the new Cherokee.

The Jeep brand, in creating a conversation with consumers, reiterates an important question from the spot, are you among the restless many?  It invites them to celebrate their “Restless” spirit through their stories, their journeys and their discoveries through Twitter at #StayRestless.  The broadcast spot can be viewed at the Jeep brand’s official YouTube site.

The Jeep brand’s “Restlessness” was created in partnership with Dallas-based The Richards Group.

2015 Chrysler 200
The all-new 2015 Chrysler 200 competes in the mid-size sedan segment, one of the largest segments in North America, with more than 2 million sales annually. Roughly one of every six new vehicles sold in the United States is a mid-size sedan. The 2015 Chrysler 200 is available in four different models in the United States and will arrive in volume in dealer showrooms in the second quarter, 2014. Customers can choose from the 2015 Chrysler 200 LX model, Chrysler Limited model, Chrysler 200S model and the premium Chrysler 200C.

The all-new 2015 Chrysler 200 sedan will offer consumers 11 different exterior color choices from which to choose: Velvet Red Pearl Coat, Lunar White Pearl Tri-coat, Phantom Black Pearl Tri-coat (late availability), Vivid Blue Pearl Coat, Crystal Blue Pearl Coat, Granite Crystal Metallic Clear Coat, Luxury Brown Pearl Coat, Billet Silver Metallic Clear Coat, Black Clear Coat, Bright White Clear Coat and Ceramic Blue Clear Coat (late availability).

The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.

Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300 or the family room on wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country and the fuel-saving Fuel Saver Technology in the Chrysler 300.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

About the 2014 Jeep Cherokee
The all-new 2014 Jeep® Cherokee completely redefines the mid-size SUV segment, delivering legendary Jeep 4x4 capability, a segment-first nine-speed automatic transmission, fuel economy improvements of more than 45 percent (versus the outgoing Liberty model), superior on-road ride and handling, a cutting-edge, revolutionary design, world-class craftsmanship, class-exclusive technology and more than 70 advanced safety and security features. The Jeep Cherokee is set to delight consumers both on the road and on the trail.

Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup includes Cherokee, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models are sold outside North America – and all are available in right-hand-drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

About Chrysler Group LLC 
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, SRT, FIAT and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Grand Cherokee, Dodge Dart, Ram 1500, SRT Viper and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.